WHAM!

BAM!

GRAB THEIR ATTENTION!

ANY WAY YOU CAN!

People, when it comes to writing a Direct Mail Letter, the best thing to do is keep it short and simple by using this three step method.

P.S. Who the hell wants to read a direct mail letter that’s a gazillion pages long unless they have no life? It’s a surefire way to get your direct mail letter wadded up asap and tossed basketball style into the trash receptacle.

First, you might want to write down the biggest problems that your prospects face daily.

Second, immediately grab the reader’s attention by beginning the letter with a question or statement that directly deals with the most pressing issues that you can think of.

Another P.S. Remember, try not to use alot of technical terminology or slang words. Keep it simple!

Third, once you have grabbed their attention, explain to them how you can solve their dilemma with your service, product, cause or organization in as few words as you can.

And remember that a direct mail letter doesn’t always have to be “serious”, it can also have a fun and playful tone to it, too!

The purpose of ALL direct mail letters is to sell your service, product, cause or organization ANY WAY YOU CAN!

So what are you waiting for?

Be creative in your direct mail letter writing and remember to sell, sell, sell!

Below is an example.

Direct Mail Letter Example: (This letter is geared toward parents and the school is trying to raise money for it’s lacrosse team.)

Dear Mom and Dad:

You know how you have always said, when it comes to marriage, you want the very best for me?

Well check this girl out!

Pop Singer/Movie Star MANDY MOORE was born on April 10, 1984 in Nashua New Hampshire. She is 5′ 10″, has brown hair and blue eyes, and is currently single.

Mandy comes from a hardworking and loving close-knit family. Her mother Stacy is a former newspaper reporter and her father Don is an airline pilot. She has two Brothers, Scott and Kyle, who she is very protective of.

Her first album, “So Real” went platinum and spawned the hit single, “Candy.” She has starred in several feature films and drew critical praise for her performance in the film, “A Walk To Remember.” Mandy’s hobbies are going shopping, hanging out with her friends, surfing the net, and PLAYING LACROSSE!!!

Did you hear that! Mandy Moore loves to play Lacrosse!

Mom and Dad, we have to act fast before some sweet-talkin’ Hollywood hunk snatches your future daughter-in-law up!

I need you and all your friends to donate $25 or more to my team, the UMD Bulldogs, so that we can travel to schools like Florida State University, i.e. Mandy Moore lives in Orlando Florida, and UC Santa Barbara, i.e. Mandy shoots alot of films on location in California, so that Mandy will come to one of our Lacrosse games!

Picture this!

Mandy and some of her friends come to one of our games. During the game Mandy and I make eye contact. Sparks fly! She asks her people to introduce me to her. We talk. She asks me to go to the Hollywood premiere of her new movie. And bam! Six months later, we announce our plans to marry! All because of the small monetary donations that you and your friends made to the Bulldogs!

Thanks Mom and Dad! I love you!